About this site

Marketing in a Box is where I unpack practical ideas, frameworks and lessons for building smarter B2B marketing programmes.

I write about the areas where strategy meets execution: demand generation, account-based marketing, lifecycle marketing, marketing operations, go-to-market strategy and AI-powered workflows.

The goal is simple: to share useful, practical thinking that helps B2B marketers connect campaigns, data, technology and content to real business outcomes — pipeline, revenue, customer engagement and growth.

No jargon for the sake of it. No theory without application. Just practical ideas you can use to build better marketing.

About me

Hi, I’m Fabrizio Rongo, a B2B growth and demand generation marketer with experience across enterprise SaaS, ABM/ABX, lifecycle marketing and marketing operations.

Over the years, I’ve worked across the full marketing engine: campaign strategy, customer journeys, marketing automation, paid media, account engagement, reporting, attribution and pipeline growth.

I created Marketing in a Box to share what I’m learning, testing and thinking about as B2B marketing continues to evolve — especially as AI, data and automation change how we plan campaigns, understand buyers and connect marketing activity to commercial impact.

This site is for marketers, growth teams and GTM professionals who want practical ideas they can actually apply.