B2B growth, unpacked. Practical insights on account-based marketing, demand generation, lifecycle strategy, marketing operations, and AI-powered go-to-market.

The B2B buying journey has changed. Most brands have not

For years, we have said that buyers want to do their own research. What has changed is how they do it. Research from Gartner and eMarketer shows that more than 70% of the B2B buying journey is completed before a buyer speaks to sales. In 2026, more of that research

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